Live-action explainer videos depict real people explaining the products and services of a company. It is useful when you want to directly address the audience with a human touch.Screencast videos capture a screen recording to show your products or service in action. These videos involve demonstrating a step-by-step process of using a product on software or an app.
Screencast videos are usually made with voice-over recordings. They are cost-effective and a great tool to influence buyers by providing a comprehensive explanation of usage in the conversion stage of the buyer’s journey.
Where can you use Screencast Explainer videos?
Showcase new software or features of the software
Tutorial explainer videos
SaaS or App demo
Benefits of Screencast Explainer videos
Screencast videos are straightforward, low-budget and highly informative
Builds trust and demonstrates the ease of use
Answers customer queries and bolsters their buying decision