Template #1 – Srishti’s Diwali

Background Story:

This email is a heartfelt tribute to one of our designers, Srishti, who hails from Kolkata and finds herself away from her family during Diwali. She is depicted with a sense of nostalgia as she reminisces her childhood memories.

Srishti’s story is a reflection of many employees who have left their hometowns to pursue their dreams and careers in bustling metropolitans.

Conception:

In light of Srishti’s story and the experiences of many employees, we conceived this email to bring a piece of home to Srishti and others who share similar sentiments.

Our aim is to bridge the gap through the joy of sharing a delicious meal. That’s where Swiggy Moments comes in to ensure that the taste of home and the warmth of tradition reach Srishti’s doorstep.

Emotions Evoked:

This email is designed to evoke a sense of belonging, warmth, and appreciation. It taps into the emotional aspect of Diwali, where traditions and family gatherings hold a special place in our hearts.

The button “Home-delivered Happiness!” is meant to convey the idea that even though they are not with their families physically, we can bring a taste of home to their doorstep, adding a touch of joy and comfort to their Diwali celebrations.