2B Found x Visual Connections Case Study
Turning an Unknown Startup into India’s Rising Sports-Tech Brand
“From zero brand recognition to a high-engagement, AI-driven sports platform — here’s how we redefined 2B Found’s digital identity and performance.”
🌟 At a Glance—Transformative Results
| 🚀 Metric | 💡 Outcome |
| +85% | Increase in social media reach |
| +32% | Engagement rate growth across platforms |
| 100% | Revamped website with faster response times and improved UX |
| 2 | Best-in-class brand & app walkthrough videos produced |
| 1 | Cohesive brand identity established from scratch |
Result: A complete rebranding and digital acceleration that positioned 2B Found as a credible, high-impact sports-tech startup in India.
🎯 The Challenge
2B Found, an AI-driven sports analysis and social media platform, faced multiple challenges typical of early-stage startups:
- Low brand awareness and minimal online recognition
- Lack of a defined brand identity and voice
- Website with slow load times and poor user experience
- Limited social engagement and traction
2B Found needed a holistic rebranding and performance-driven marketing strategy to compete in the Indian sports-tech landscape.
⚙️ Our Strategy
1. Website Revamp & UX Optimisation
We redesigned 2B Found’s website to create a fast, responsive, and visually engaging platform.
- Improved UX to guide users seamlessly through content and app features
- Optimised response times and site performance
- Enabled clearer messaging of 2B Found’s AI-driven capabilities
2. Brand Identity & Voice Creation
From scratch, we crafted a cohesive brand identity that resonated with sports enthusiasts and investors alike.
- Developed a consistent tone, visual language, and messaging framework
- Built trust and credibility in a competitive startup ecosystem
Ensured the brand was instantly recognisable across platforms
3. Social Media Strategy & Content Creation
We leveraged strategic, high-impact content to grow 2B Found’s audience and engagement.
- Reach soared 85% across Instagram, and other channels
- Engagement rate improved by 32%, with highly shareable sports content
Consistently positioned 2B Found as a go-to AI sports platform
4. Video Production
We produced best-in-class brand videos and app walkthroughs to amplify impact.
- Videos showcased the platform’s AI features and unique value proposition
- Used by 2B Found to raise funding and attract partners
Enhanced storytelling helped convert casual visitors into brand advocates
📊 Impact Snapshot
| Category | Before | After |
| Brand Awareness | Low / Unknown | Emerging, recognised brand |
| Social Reach | Baseline | +85% |
| Engagement Rate | Baseline | +32% |
| Website Performance | Slow & clunky | Fast, responsive, UX optimised |
| Video & Pitch Tools | None | 2 professional videos used for fundraising & traction |
Outcome: 2B Found went from an unknown startup to a rising sports-tech brand with credible positioning, investor-ready assets, and measurable digital performance.