TSERV x Visual Connections Case Study
Accelerating Performance with Data-Driven Digital Marketing
“From underperforming campaigns to industry-leading efficiency. Here’s how we helped Tserv scale leads, visibility, and ROI across India.”
🌟 At a Glance—The Results That Drove TSERV Forward
| 🚀 Metric | 💡 Outcome |
| +620% | Growth in Google My Business call clicks |
| 1,000+ | Organic leads generated in January 2025 |
| 3.77 Cr+ | Total social media reach across platforms |
| 20,000+ | Qualified leads generated via Meta campaigns |
| –90.89% | Reduction in Google Ads cost per lead (CPL) |
| –85.23% | Reduction in Meta Ads CPL |
| +206% | Increase in Google Ads CTR (nearly 9%) |
| ₹5 / Lead | Achieved in the viral “Car Wash at ₹49” campaign |
Result: A seamless, scalable performance marketing ecosystem that transformed Tserv into a digital-first, data-led automotive service brand.
🎯 The Challenge
Tserv, a leading multi-brand car service provider wanted to strengthen its digital presence and attract high-intent customers across India. With 100+ outlets and a growing network of partners, the brand needed a strategy that could boost visibility, streamline leads, and drive measurable ROI.
⚙️ Our Strategy
1. Website Optimisation
Revamped tserv.in with an improved UI/UX and conversion-driven structure, ensuring a seamless user journey from landing to lead submission.
- Simplified navigation and booking flows
- Enhanced mobile experience
- Increased organic lead generation through improved structure and CTAs
2. SEO (Search Engine Optimisation)
A location-first keyword strategy to dominate “near me” searches across major metros.
- Targeted high-value keywords like “car mechanic” and “car service near me”
- Generated 1,000+ organic leads in a single month
- Boosted page rankings and strengthened partner lead pipelines
3. Google My Business Optimisation
Local visibility, centralised control.
- Achieved 620% growth in call clicks across 100+ outlets
- Standardised GMB listings for consistent brand visibility and easy discoverability
4. Social Media Growth & Engagement
Blending storytelling with performance, we built a digital identity that connected with audiences.
- Reached 3.77 crore+ users through viral campaigns
- Generated 20,000+ qualified leads organically and via ads
- Positioned Tserv as a trusted, digital-first car service brand
5. Google Search Ads
Precision-targeted campaigns designed for conversion efficiency.
- CTR up by +206% (nearly 9%)
- CPL down by 90.89% — maximising ROI
- Top campaigns: Toyota Etios Service & Car Wash at ₹49
6. Meta Ads (Facebook & Instagram)
Creative testing and audience segmentation powered unbeatable efficiency.
- CPL reduced by 85.23%, averaging ₹40 per lead
- Car Wash at ₹49 campaign drove leads at just ₹5 each
- Multiple viral creatives boosted reach and engagement
📊 Impact Snapshot
| Category | Before | After |
| Lead Cost (Google Ads) | ₹450 | ₹40 |
| CTR (Google Ads) | 2.9% | 8.9% |
| Organic Leads (Monthly) | ~200 | 1,000+ |
| Social Reach | 12 lakh | 3.77 crore+ |
| Partner Outlet Calls | +100% | +620% |
From visibility to velocity — Tserv’s growth story is proof that data-backed marketing drives measurable business outcomes.