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Responsibilities
Perform keyword research and competitive analysis
Understand and implement technical SEO audits and changes
Execute on-page optimizations
Test, analyze, and update our websites to ensure we are optimized for search engines and can improve our overall site rankings
Implement changes in content management systems (CMS)
Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO
Devise and execute methods to track, report, analyze and improve SEO performance
Collaborate with marketing team and other in-house creative teams
Develop new SEO tests and strategies
Present and communicate SEO strategies and projects to clients and/or internal stakeholders
Serve as the key SEO expert/advocate
Keep up-to-date with latest SEO trends, strategies and algorithm changes
Requirements
2+ years of experience working in SEO
Good understanding of SEO best practices
Passion for SEO and internet marketing
Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
Data-driven and analytical mindset
Attention to detail
Project management skills
Desirables
Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
Experience with and/or understanding of other marketing channels (e.g. PPC)
Experience working with popular CMS’ (e.g., WordPress)
Experience with technical SEO
Excellent writing skills