Responsibilities

• Perform keyword research and competitive analysis
• Understand and implement technical SEO audits and changes
• Execute on-page optimizations
• Test, analyze, and update our websites to ensure we are optimized for search engines and can improve our overall site rankings
• Implement changes in content management systems (CMS)
• Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO
• Devise and execute methods to track, report, analyze and improve SEO performance
• Collaborate with marketing team and other in-house creative teams
• Develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders
• Serve as the key SEO expert/advocate
• Keep up-to-date with latest SEO trends, strategies and algorithm changes

Requirements

• 2+ years of experience working in SEO
• Good understanding of SEO best practices
• Passion for SEO and internet marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
• Data-driven and analytical mindset
• Attention to detail
• Project management skills

Desirables

• Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
• Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
• Experience with and/or understanding of other marketing channels (e.g. PPC)
• Experience working with popular CMS’ (e.g., WordPress)
• Experience with technical SEO
• Excellent writing skills