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Responsibilities

  • Perform keyword research and competitive analysis
  • Understand and implement technical SEO audits and changes
  • Execute on-page optimizations
  • Test, analyze, and update our websites to ensure we are optimized for search engines and can improve our overall site rankings
  • Implement changes in content management systems (CMS)
  • Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO
  • Devise and execute methods to track, report, analyze and improve SEO performance
  • Collaborate with marketing team and other in-house creative teams
  • Develop new SEO tests and strategies
  • Present and communicate SEO strategies and projects to clients and/or internal stakeholders
  • Serve as the key SEO expert/advocate
  • Keep up-to-date with latest SEO trends, strategies and algorithm changes

Requirements

  • 2+ years of experience working in SEO
  • Good understanding of SEO best practices
  • Passion for SEO and internet marketing
  • Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
  • Data-driven and analytical mindset
  • Attention to detail
  • Project management skills

Desirables

  • Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
  • Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
  • Experience with and/or understanding of other marketing channels (e.g. PPC)
  • Experience working with popular CMS’ (e.g., WordPress)
  • Experience with technical SEO
  • Excellent writing skills